High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows
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DOI: 10.1080/08841241.2018.1476430
Abstract: ABSTRACT Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and… read more here.
Keywords: education; recruitment trade; trade shows; student recruitment ... See more keywords