A DCOR-BASED NPD PROCESS REDESIGN APPROACH WITH GROUNDED THEORY EVALUATION
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DOI: 10.7166/30-2-2008
Abstract: This research proposes a benchmarking-based process redesign approach for a new product development (NPD) process. The proposed method compares the semantic similarities of the design activities in the as-is NPD process with the activities in… read more here.
Keywords: redesign approach; npd process; process; process redesign ... See more keywords