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   Articles with "reduce greenwashing" as a keyword



Does Societal Trust Reduce Greenwashing? International Evidence

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recommendations! Published in 2025 at "Business Strategy and the Environment"

DOI: 10.1002/bse.4126

Abstract: I investigate the influence of societal trust on greenwashing. Utilizing the ESG controversies score as a proxy for greenwashing, this research finds that firms in high‐trust societies engage in fewer greenwashing activities. The effect is… read more here.

Keywords: international evidence; trust; reduce greenwashing; trust reduce ... See more keywords