Can health trump taste? Implicit and explicit attitudes toward sugar‐reduction claims and their differentiated impact on purchase intention for cereals
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DOI: 10.1002/agr.21913
Abstract: This study investigates the implicit and explicit health–taste tradeoffs that consumers make in response to sugar‐reduction claims on chocolate cereals. We collect implicit measures through an Implicit Association Test, explicit perceptions of health and taste… read more here.
Keywords: sugar reduction; purchase; reduction claims; taste ... See more keywords