Existence and characterization of optimal dynamic pricing strategies with reference-price effects
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DOI: 10.1007/s10100-019-00645-w
Abstract: In this paper, we revisit the problem of existence of an optimal dynamic pricing strategy when the demand depends on a reference price. Using alternative assumptions and technique to those typically used in the literature,… read more here.
Keywords: pricing; price; optimal dynamic; existence ... See more keywords
Endogenous versus exogenous generic reference pricing for pharmaceuticals
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DOI: 10.1007/s10754-017-9216-x
Abstract: In this paper we carry out a vertical differentiation duopoly model applied to pharmaceutical markets to analyze how endogenous and exogenous generic reference pricing influence competition between generic and branded drugs producers. Unlike the literature,… read more here.
Keywords: reference pricing; reference; price; health ... See more keywords
Research on closed loop supply chain with reference price effect
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DOI: 10.1007/s10845-014-0961-0
Abstract: This paper considers a closed loop supply chain with the manufacturer as the Stackelberg leader. The manufacturer faces three different reverse channels, i.e., (1) manufacturer-managed, (2) retailer-managed, or (3) third party-managed channels. The reference price… read more here.
Keywords: price; closed loop; reference price; price effect ... See more keywords
A Transaction Utility Approach for Bidding in Second-Price Auctions
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DOI: 10.1016/j.intmar.2019.06.001
Abstract: Abstract In both the Vickrey and eBay auctions, bidding the reservation price is the optimal strategy within the conventional utility framework. However, in practice, buyers tend to bid less than their reservation prices, and bid… read more here.
Keywords: utility; price; transaction utility; reference price ... See more keywords
Optimal pricing in social networks considering reference price effect
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DOI: 10.1016/j.jretconser.2021.102527
Abstract: Abstract We study the optimal monopoly pricing strategies in a social network, in which consumers experience a network effect that is dependent on their neighbors' consumptions and a reference price which is the average price… read more here.
Keywords: pricing; price; effect; reference price ... See more keywords
Sourcing strategy and competitive pricing with reference price effect
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DOI: 10.1080/01605682.2025.2481600
Abstract: Abstract Consumers are inclined to make comparisons among brands. When brands with different popularity outsource to a common contract manufacturer (CM), it is highly prone to triggering consumer comparison behavior which can result in reference… read more here.
Keywords: price effect; reference price; brand; price ... See more keywords
Pricing of Product Line Along With Its Value-Added Services With Consideration of Effects of Reference Price
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DOI: 10.1109/tcss.2024.3479271
Abstract: Customers’ price comparison behavior and search cost evaluation play a pivotal role in shaping purchasing utility and enterprise pricing strategies. This study employs the multinomial logit (MNL) model to integrate the reference price and search… read more here.
Keywords: product line; reference price; pricing; price ... See more keywords
Multiperiod Dynamic Pricing and Inventory Control Decisions for an Omnichannel BOPS Retailer with Reference Price Effects
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DOI: 10.1155/2021/9650805
Abstract: This paper utilizes the consumers’ reference price in prospect theory to analyze an omnichannel retailer’s multiperiod pricing and inventory management problem in which consumers can cancel their orders before payment and return the products after… read more here.
Keywords: price; pricing inventory; price effects; reference price ... See more keywords