When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response
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DOI: 10.1177/02761467241235558
Abstract: Russia's invasion of Ukraine prompted many Western companies to pull out of the aggressor country. This study examines why and when consumers purchase from companies that choose to sustain operations in Russia. This study advances… read more here.
Keywords: purchase intention; moral decoupling; consumer; refined moral ... See more keywords