Reflections on grounding firm innovation and viability
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DOI: 10.1016/j.emj.2020.11.003
Abstract: Abstract Entrepreneurial activity unfolds in a dynamic environment that challenges business viability. We utilize grounded theory as a novel type of reflection to explain and interpret whether and how innovation can afford survival benefits to… read more here.
Keywords: innovation viability; viability; grounding firm; innovation ... See more keywords