Unveiling the Drivers of Chinese Tourists’ Visit Intentions Regarding Malaysia
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DOI: 10.3390/su16083406
Abstract: In 2023, the number of Chinese tourists visiting Malaysia had not yet returned to pre-pandemic levels, unlike those from some regions where tourism numbers have normalized. The lack of established research methodologies complicates the determination… read more here.
Keywords: chinese tourists; intentions regarding; regarding malaysia; tourists visit ... See more keywords