Hizbullah as a regional brand: not all parties are equal
Sign Up to like & getrecommendations! Published in 2017 at "Australian Journal of International Affairs"
DOI: 10.1080/10357718.2016.1241979
Abstract: ABSTRACT Although the term Hizbullah (Party of God) has become synonymous with the Lebanese group that bears its name, the reality is that many more groups have, and currently do use the term. Sharing the… read more here.
Keywords: parties equal; brand parties; term; regional brand ... See more keywords
Leader’s strategies for designing the promotional path of regional brand competitiveness in the context of economic globalization
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.972371
Abstract: In the era of economic globalization, the competitiveness of products on a global scale is increasingly achieved through effective and sustainable strategies for brand development by the leaders. This paper conducts an empirical study on… read more here.
Keywords: brand; brand competitiveness; economic globalization; regional brand ... See more keywords