Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2019.11.004
Abstract: Abstract Many franchisors employ regional clustering as an expansion strategy and benefit from it financially in its early stage. However, the positive effect of regional clustering tends to reach its maximum at a certain point,… read more here.
Keywords: governance mechanisms; regional clustering; negative effects; effects regional ... See more keywords