Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes
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DOI: 10.3390/su13116488
Abstract: Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to study the impact of advertising on brain regions and processes are scant and remain unclear in academic literature. In this article, we have… read more here.
Keywords: neuroimaging techniques; cortex; brain regions; regions processes ... See more keywords