Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2017.1360823
Abstract: ABSTRACT This study assessed how and to what extent self-regulation of online behavioral advertising (OBA) is executed on participating companies' websites. Based on the principles of OBA, as outlined by the Digital Advertising Alliance and… read more here.
Keywords: online behavioral; advertising; self regulation; regulation online ... See more keywords
Children’s, parents’ and professional stakeholders’ views on power concerning the regulation of online advertising of unhealthy food to young people in the UK: A qualitative study
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DOI: 10.1371/journal.pone.0268701
Abstract: Examinations of corporate power have demonstrated the practices and activities Unhealthy Commodity Industries (UCIs) employ to exert their power and influence on the public and health policy. The High in Fat Sugar and Salt (HFSS)… read more here.
Keywords: young people; professional stakeholders; regulation online; power ... See more keywords