Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses
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DOI: 10.1108/ejm-12-2023-0888
Abstract: This study aims to integrate privacy literature with trait activation theory (TAT) to explore how different types of benign data threats – threats from retailers without access to an individual’s personal data – differentially affect… read more here.
Keywords: protection; privacy; regulatory environments; privacy concerns ... See more keywords