Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Sign Up to like & getrecommendations! Published in 2021 at "International Review on Public and Nonprofit Marketing"
DOI: 10.1007/s12208-021-00291-6
Abstract: While there is support for regulatory fit theory in predicting the communication effectiveness of promotion-framed and prevention-framed messages in advertisements, it is not certain if the theory can be extended to predict the effectiveness of… read more here.
Keywords: prevention; regulatory fit; theory; promotion ... See more keywords
The Impact of Regulatory Fit on Experienced Autonomy
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DOI: 10.1177/19485506231168522
Abstract: This research sought to test the hypothesis that regulatory fit enhances people’s feelings of autonomy. Regulatory fit can be created by prompting people to execute a task using means of task execution that fit (vs.… read more here.
Keywords: fit; regulatory fit; task; impact regulatory ... See more keywords
Understanding the Relative Impact of Dual Identification on Brand Loyalty on Social Media: The Regulatory Fit Perspective in Different Cultures
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DOI: 10.3389/fpsyg.2022.901706
Abstract: This study explorers whether the relative impacts of brand identification and identification with other users of brand pages on brand loyalty vary according to consumers’ regulatory focus. By integrating social identification theory with regulatory focus… read more here.
Keywords: brand; brand loyalty; dual identification; regulatory fit ... See more keywords