Reimagining marketing strategy: driving the debate on grand challenges
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DOI: 10.1007/s11747-021-00806-x
Abstract: A little more action, please. There is no record of Elvis Presley's views on responsible marketing, but his 1968 song, “A Little Less Conversation,” could have been written as a reflection on the global marketing… read more here.
Keywords: marketing strategy; reimagining marketing; grand challenges; marketing ... See more keywords