Title sponsorship of cause-related sport events
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DOI: 10.1108/sbm-04-2018-0034
Abstract: Purpose Corporations often benefit from associating their brand(s) with a sports property; in some cases, the property is owned or supported by a not-for-profit organization (NFP) championing a cause. Title sponsorship of such a sport… read more here.
Keywords: title sponsorship; cause related; cause; related sport ... See more keywords