Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention
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DOI: 10.1016/j.jbusres.2020.08.062
Abstract: Nutritional labelling is an instrument to generate eating patterns. The establishment of means to support nutritional labelling is encouraged via a Front-of-Pack (FOP) labelling which facilitates consumers’ comprehension and improves their choices. The aim of… read more here.
Keywords: relation brand; fop labelling; brand; brand attitude ... See more keywords