Elucidating the emotional and relational aspects of gift giving
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DOI: 10.1016/j.jbusres.2019.03.037
Abstract: Abstract Gift giving is a complex emotional process that is important in maintaining relationships. However, little is understood about the effects of individual differences in consumers' ability to understand the emotions of the receiver and… read more here.
Keywords: elucidating emotional; emotional relational; gift giving; gift ... See more keywords