Articles with "relational moments" as a keyword



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Brand–brand relational moments

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Published in 2019 at "Journal of Brand Management"

DOI: 10.1057/s41262-019-00163-9

Abstract: Marketing has evolved from being mainly transactional based to relationship driven. As social media platforms facilitated a two-way communication channel between brands and consumers, they also made it possible for brands to have their own… read more here.

Keywords: relational moments; relationship; brand relational; brand ... See more keywords