LAUSR

Relational selling: Past, present and future

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2 Published in 2017 at "Industrial Marketing Management"

DOI: 10.1016/j.indmarman.2017.07.018

Abstract: Abstract Relational selling is at a crossroads: Some trends undermine salespeople's ability to build strong relationships (e-commerce, buying norms), but others emphasize the importance of such links (services, solutions). To anticipate the future of relational… read more here.

Keywords: future relational; relational selling; selling; selling past ... See more keywords