The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality
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DOI: 10.1080/08961530.2018.1466227
Abstract: Abstract The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts… read more here.
Keywords: image; country image; role; relationship country ... See more keywords