Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach
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DOI: 10.1016/j.ijpe.2020.108018
Abstract: Abstract Reduced time-to-market (TTM) is mandatory in new product development, especially in uncertain environments. The capabilities for reducing TTM are well known in the literature. However, to the best of our knowledge, no study aims… read more here.
Keywords: start ups; relationship drivers; reduced time; time market ... See more keywords