A Relationship Governance Perspective of Organizational Buyers' Supplier Choice Decisions
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DOI: 10.1080/15332667.2017.1357522
Abstract: ABSTRACT Although the transaction cost analysis (TCA) has long been used by marketing and management scholars to study organizational buyers' make-or-buy decisions, it sheds limited light on their choice behavior beyond the make-or-buy trade-off. In… read more here.
Keywords: relationship governance; relationship; choice; make buy ... See more keywords