Articles with "relationship management" as a keyword



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Supplier relationship management and firm performance in developing economies: A moderated mediation analysis of flexibility capability and ownership structure

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Published in 2019 at "International Journal of Production Economics"

DOI: 10.1016/j.ijpe.2018.11.021

Abstract: Collaborative practices between firms and their suppliers are becoming increasing important in the light of short product life cycles, intense global competition, the need for sustainability, and the ever-increasing demands of customers. Although supplier relationship… read more here.

Keywords: firm; supplier relationship; relationship management; firm performance ... See more keywords
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B2B relationship management in complex product systems (CoPS)

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Published in 2019 at "Industrial Marketing Management"

DOI: 10.1016/j.indmarman.2018.12.001

Abstract: Abstract The management of complex product systems (CoPS) has been studied in the academic literature, so far, from a process, organizational, external environment, and technological perspective. Little research has investigated stakeholders' perspectives, particularly when the… read more here.

Keywords: management complex; management; complex product; systems cops ... See more keywords
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Fostering sustainability by linking co-creation and relationship management concepts

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Published in 2017 at "Journal of Cleaner Production"

DOI: 10.1016/j.jclepro.2015.03.059

Abstract: Sustainability addresses the companies' activities to implement sustainable requirements across the whole value chain. In theory, relationship management and co-creation processes face this challenge. Relationship management emphasizes the on-going relationship between the company and selective… read more here.

Keywords: relationship management; management; creation relationship; sustainability ... See more keywords
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Trains and Twitter: Firm generated content, consumer relationship management and message framing

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Published in 2018 at "Transportation Research Part A: Policy and Practice"

DOI: 10.1016/j.tra.2018.04.026

Abstract: Abstract In this paper, we examine the impact of Twitter content on users’ train journeys and how train providers’ message framing moderates these relationships. Framing regards the way in which messages are worded concerning a… read more here.

Keywords: consumer relationship; relationship management; consumer; message framing ... See more keywords
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Customer relationship management technology: bridging the gap between marketing education and practice

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Published in 2019 at "Journal of Marketing Analytics"

DOI: 10.1057/s41270-019-00063-6

Abstract: The recent machine learning and analytics advances in customer relationship management (CRM) technologies place new demands on marketing education and practitioners to develop the skills needed to use the technology. Compounding the issue, research on… read more here.

Keywords: marketing education; customer relationship; relationship management; technology ... See more keywords
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Leadership Programmes: Success, Self-improvement, and Relationship Management Among New Middle-class Chinese

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Published in 2021 at "Ethnos"

DOI: 10.1080/00141844.2020.1867605

Abstract: In the last decade, business and life coaching programmes have rapidly proliferated in the People’s Republic of China. Such programmes promise radical self-transformations aiming at individual succ... read more here.

Keywords: relationship management; leadership programmes; self improvement; success self ... See more keywords
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What Really Leads to Partner Relationship Management? A Review of Literature

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Published in 2017 at "Journal of Relationship Marketing"

DOI: 10.1080/15332667.2017.1349557

Abstract: ABSTRACT This research article aims at providing a comprehensive overview of the Partner Relationship Management (PRM) domain through an exhaustive literature survey. Current scenario, definitions/perspectives, breakdown of studies by nation, PRM as a software application,… read more here.

Keywords: literature; partner; partner relationship; relationship management ... See more keywords
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The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction

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Published in 2020 at "Journal of Relationship Marketing"

DOI: 10.1080/15332667.2020.1840904

Abstract: This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-size... read more here.

Keywords: customer relationship; relationship management; customer; impact customer ... See more keywords
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Combination classification method for customer relationship management

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Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-03-2019-0125

Abstract: Purpose For classification problems of customer relationship management (CRM), the purpose of this paper is to propose a method with interpretability of the classification results that combines multiple decision trees based on a genetic algorithm.… read more here.

Keywords: customer; combination; customer relationship; relationship management ... See more keywords
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Unpacking stakeholder relationship management in the public and private sectors: the comparative insights

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Published in 2020 at "Euromed Journal of Business"

DOI: 10.1108/emjb-06-2019-0085

Abstract: This literature review paper attempts to discuss and present one’s current knowledge on the wide spectrum of stakeholder relationship management, to highlight future research opportunities.,The research is based on a literature review methodology involving different… read more here.

Keywords: relationship management; stakeholder relationship; research;
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Examining social customer relationship management among Irish hotels

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Published in 2018 at "International Journal of Contemporary Hospitality Management"

DOI: 10.1108/ijchm-08-2016-0415

Abstract: Purpose The purpose of this study is to develop and test a model examining the key factors that emerge from the social customer relationship management (CRM) process. Specifically, the study aims to address the chain-of-effects… read more here.

Keywords: customer relationship; social customer; relationship management; customer ... See more keywords