On the relationship between print and mobile channels for newspapers
Sign Up to like & getrecommendations! Published in 2018 at "Electronic Markets"
DOI: 10.1007/s12525-017-0263-4
Abstract: The business model of traditional media has come under attack due to digital delivery channels. In this paper, we analyze how a mobile app affects the lifetimes and lifetime values of customers of print media.… read more here.
Keywords: print mobile; channels newspapers; mobile app; relationship print ... See more keywords