Articles with "relationship programmes" as a keyword



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Identifying patterns of alumni commitment in key strategic relationship programmes

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Published in 2020 at "International Review on Public and Nonprofit Marketing"

DOI: 10.1007/s12208-020-00256-1

Abstract: Higher education institutions (HEIs) need to understand their alumni when drawing strategic relationship programmes. This paper aims to identify clusters of alumni based on their commitment relationship and to analyse factors influencing their intention to… read more here.

Keywords: collaborate; commitment; relationship programmes; intention ... See more keywords