Fair play: Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
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DOI: 10.1108/md-02-2017-0116
Abstract: Purpose Companies are discovering the power of crowdsourcing as a source of new ideas for products and services. It is assumed that the personal engagement and the continuous involvement with a company’s products or services… read more here.
Keywords: related consequences; customer relationship; relationship related; customer ... See more keywords