Articles with "relationships resource" as a keyword



B-to-B relationships: A resource, knowledge, and capability (RKC) perspective

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Published in 2020 at "Industrial Marketing Management"

DOI: 10.1016/j.indmarman.2020.08.017

Abstract: Abstract The literature on the establishment and performance of business to business (B-to-B) relationships is extensive and diverse. Multiple perspectives such as the Resource-Based View, Knowledge-Based View, and more recently (Dynamic) Capability-Based View have been… read more here.

Keywords: based view; knowledge; capability; knowledge capability ... See more keywords