Articles with "relatively greater" as a keyword



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Examining institutional effects on B2B relationships through the lens of transitioning economies

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Published in 2021 at "Industrial Marketing Management"

DOI: 10.1016/j.indmarman.2020.09.012

Abstract: Abstract Our study addresses the limited attention paid to the role of indigenous institutional environments in framing the legitimate forms of governance used to shape buyer-supplier exchanges. Drawing on institutional theory and marketing channel literature,… read more here.

Keywords: examining institutional; transitioning economies; relatively greater; emphasis ... See more keywords