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Published in 2021 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2020.09.012
Abstract: Abstract Our study addresses the limited attention paid to the role of indigenous institutional environments in framing the legitimate forms of governance used to shape buyer-supplier exchanges. Drawing on institutional theory and marketing channel literature,…
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Keywords:
examining institutional;
transitioning economies;
relatively greater;
emphasis ... See more keywords