Novelty as a Parameter for Using Arguments in Persuasive Communication
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DOI: 10.5334/hpb.13
Abstract: Background: In this paper, a series of studies investigating one of the parameters for effectiveness in relation to using arguments in persuasive communication messages is described: the novelty of arguments. Method: The first study involves the elicitation… read more here.
Keywords: arguments persuasive; using arguments; relevant arguments; persuasive communication ... See more keywords