Relevant, or irrelevant, external factors in panic buying
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102587
Abstract: Abstract In view of panic buying prevalence across countries during the COVID 19 pandemic, this study explores the external factors that may influence consumer engagement or disengagement with this buying behaviour and how they are… read more here.
Keywords: panic buying; factors panic; irrelevant external; buying ... See more keywords
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Advertising"
DOI: 10.1080/02650487.2020.1732114
Abstract: Abstract Applying the ad-context congruence framework, priming theory, and associative network of memory model, two experimental studies (N1 = 445; N2 = 449) investigated the effects of displaying different proportions of thematically relevant and irrelevant… read more here.
Keywords: relevant ads; relevant irrelevant; irrelevant ads; click ... See more keywords