Entry of Reliance Jio in the telecom industry: a ripple in the ocean
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DOI: 10.1108/eemcs-07-2017-0167
Abstract: Subject area Marketing Management, Marketing Strategy and Marketing Communication. Study level/applicability The case is targeted at students of post-graduation and under-graduation programs in Business Administration, specializing in Marketing Management or Marketing Strategy. Case overview Mukesh… read more here.
Keywords: telecom industry; reliance; marketing; reliance jio ... See more keywords