Are religious consumers more ethical and less Machiavellian? A segmentation study of Millennials
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DOI: 10.1111/ijcs.12507
Abstract: Millennial consumers are increasingly becoming important actors in business that account for sufficient purchasing power. However, Millennials are infamously narcissistic and their views of ethics are more relaxed than previous generations (i.e., Baby Boomers, Generation… read more here.
Keywords: religious consumers; study; consumers ethical; religious millennials ... See more keywords