Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
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DOI: 10.1007/s11747-018-0596-3
Abstract: Prior research on object valuation ignores the effect of non-ownership physical possession types such as renting and borrowing. Evidence from four experiments demonstrates that the valuation (i.e., willingness-to-pay) for rented objects is greater than the… read more here.
Keywords: renting borrowing; valuation non; ownership; non ownership ... See more keywords