Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior
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DOI: 10.1509/jmr.13.0482
Abstract: Companies are eager to leverage social interactions among consumers by embedding social networking tools on their websites and actively integrating marketing actions with consumers' social activities. In this article, the authors investigate the impact of… read more here.
Keywords: social influence; social interactions; repeat behavior; repeat usage ... See more keywords