Insights into managerial responses to repeat customers: the moderating role of social influence and revisit intention
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DOI: 10.1108/ijchm-10-2022-1193
Abstract: Purpose Repeat customers play an important role in the restaurant sector. Previous studies have confirmed the positive effect of managerial responses on customer relationship management. However, the practice of managerial response strategies toward repeat customers… read more here.
Keywords: social influence; managerial responses; repeat; influence revisit ... See more keywords