Repositioning the customer support services: the next frontier of competitive advantage
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DOI: 10.1108/ejm-02-2020-0086
Abstract: This paper aims to analyze the present status of customer support services (CSS) and advocate the re-positioning of support services from an administrative cost center to a strategic profit center. Authors demonstrate how customer support… read more here.
Keywords: customer support; support services; customer; competitive advantage ... See more keywords