A deep hybrid learning model for customer repurchase behavior
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102381
Abstract: Abstract Smartphones have become an integral part of our daily lives, which has led to the rapid growth of the smartphone market. As the global smartphone market tends to remain stable, retaining existing customers has… read more here.
Keywords: customer repurchase; customer; hybrid learning; repurchase behavior ... See more keywords
Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Food Products Marketing"
DOI: 10.1080/10454446.2017.1266551
Abstract: ABSTRACT This study aimed to understand the factors affecting repurchase behavior of chocolate brands and, consequently, customer retention and acquisition. The study adopted a qualitative, inductive approach using in-depth interviews with 31 Australian consumers. The… read more here.
Keywords: repurchase behavior; behavior chocolate; chocolate; value ... See more keywords