The Causal Effect of Corporate Social Responsibility and Corporate Reputation on Brand Equity: A Fuzzy-Set Qualitative Comparative Analysis
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2020.1851851
Abstract: Abstract Corporate social responsibility (CSR) has become an international phenomenon, and while enterprises are engaging in related activities for the benefit of stakeholders, one might question whether CSR has a key driving role at establishing… read more here.
Keywords: corporate reputation; brand; reputation brand; brand equity ... See more keywords