Articles with "research analytics" as a keyword



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The analytics paradigm in business research

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Published in 2018 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2018.05.013

Abstract: Abstract The availability of data in massive collections in recent past not only has enabled data-driven decision-making, but also has created new questions that cannot be addressed effectively with the traditional statistical analysis methods. The… read more here.

Keywords: business research; research; analytics paradigm; business ... See more keywords