The Undergraduate Marketing Research Course: Two Decades of Change
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DOI: 10.1177/0273475320960501
Abstract: This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is… read more here.
Keywords: research; marketing research; marketing; undergraduate marketing ... See more keywords
Teaching the Online Marketing Research Course for MBA Students
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DOI: 10.1177/02734753211001422
Abstract: Learning in an online environment shares many aspects with the learning required in marketing research projects conducted by research agencies with client firms. However, learning-management-system platforms now provide powerful ways to enrich learning in the… read more here.
Keywords: marketing research; research; online marketing; research course ... See more keywords