The urgent need for more research on influencer marketing
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Advertising"
DOI: 10.1080/02650487.2020.1822104
Abstract: Journal editors are often asked at ‘Meet the Editor’ sessions at conferences to identify what current hot topics in the field are. It is true that as editors, we have some inside information on wha... read more here.
Keywords: need research; influencer marketing; urgent need; research influencer ... See more keywords