A template for conducting qualitative sales research in the Middle East
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Market Research"
DOI: 10.1177/14707853221136004
Abstract: Potential challenges in conducting international sales research, coupled with the lack of systematic guidance currently prevent western sales scholars from conducting research in emerging market contexts. The authors draw upon (a) their decade-long experience in… read more here.
Keywords: sales research; research middle; middle east; conducting qualitative ... See more keywords