Theorizing with managers to bridge the theory-praxis gap: Foundations for a research tradition
Sign Up to like & getrecommendations! Published in 2017 at "European Journal of Marketing"
DOI: 10.1108/ejm-03-2017-0175
Abstract: Purpose The purpose of this paper is to refine an agenda concerning the theory–praxis gap to develop a foundation for a research tradition. Design/methodology/approach The paper synthesizes and builds on the suggestions in commentary articles… read more here.
Keywords: theory praxis; research; praxis gap; research tradition ... See more keywords