Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities
Sign Up to like & getrecommendations! Published in 2020 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2020.120177
Abstract: Individuals can exert strong influence on the fate of innovations. However, we know little about the most conspicuous market actors who resist innovations: innovation resistance leaders. We define innovation resistance leaders as figureheads in media… read more here.
Keywords: resistance leaders; innovation; put innovation; resistance ... See more keywords