Consumer preferences for fungus-resistant grape varieties: an explorative segmentation study in Germany
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DOI: 10.1108/bfj-10-2023-0865
Abstract: PurposeThe significance of fungus-resistant grape varieties (FRGVs) has markedly increased across the entire value chain in recent years, becoming increasingly pertinent for the wine industry. The study contributes to the theoretical understanding of consumer behaviour… read more here.
Keywords: resistant grape; grape varieties; fungus resistant; consumer preferences ... See more keywords