Non-coercive influence: Scale development and validation based on resource and relational paradigms
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DOI: 10.1016/j.pursup.2018.04.001
Abstract: Abstract To overcome competition in an increasingly network dependent market, retailers are required to influence upstream channel partners while sustaining relationships. However, the contemporary supply chain literature has not sufficiently leveraged the resource and relational… read more here.
Keywords: resource relational; influence; non coercive; paradigms ... See more keywords