Allocation of Salespeople's resources for generating new sales opportunities across four types of customers
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DOI: 10.1016/j.indmarman.2017.10.006
Abstract: Abstract This investigation seeks to (1) identify various external and internal resources available to salespeople and (2) discern which resources are most likely use during the interest generation stage within each customer type. Employing a… read more here.
Keywords: resources generating; new sales; allocation salespeople; salespeople resources ... See more keywords