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Published in 2018 at "Journal of Business Ethics"
DOI: 10.1007/s10551-015-2981-x
Abstract: Is corporate social responsibility (CSR) a tool for strategic positioning? While CSR is sometimes used as part of a differentiation strategy, this article analyzes which specific CSR strategies arise in response to competitive pressures. The…
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Keywords:
response competitive;
csr strategies;
competitive pressures;
strategies response ... See more keywords