Responses to ambivalence toward social networking sites: A typological perspective
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DOI: 10.1111/isj.12407
Abstract: A common assumption in prior research on social networking sites (SNS) has been that users' orientations toward SNS use are positioned somewhere along a bipolar, univalent continuum, stretching from negative to positive orientation. However, considering… read more here.
Keywords: social networking; sns use; responses ambivalence; ambivalence toward ... See more keywords